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Host CRM / Masseria Lucerna

Masseria Lucerna

FarmhouseInfo packOstuni, Puglia, Italy· 9 days in stage· RC Richard Cogoi
Edit details
  1. Pre-qual
  2. Outreach
  3. First call
  4. Info pack
  5. Signed
  6. Interview
  7. Article sent
  8. Validation
  9. Live
  • · Log the date the contract was signed

Fit evaluation

Whitewashed masseria among old olive groves, 4 km from Ostuni. Cooking with the farm's own oil and vegetables.

16/18Validated6/6 scored · validate from 13/18
  • Setting
    Rural, Mediterranean, a landscape that photographs well
  • Link to the land
    Working farm, produce, or a real agricultural story
  • Design and upkeep
    Interiors, materials, maintenance
  • Host story
    Someone we can interview and write about
  • Price fits the collection
    Nightly rates sit within the Solwyn range
  • Bookability
    Uses a PMS or can provide iCal links
Founder decision

Validated: Strong land story and a host who cooks. Check iCal per room.

Emails

Mailbox not connected: sending is simulated

After the first call

Granola notes or transcript

Pipeline

Info pack

What the host sends before the interview50%
  • Rooms
    Number, names, short description if not on their website
  • Closing dates
    Annual and seasonal closures
  • Full rental rates
    Price to book the whole place, by season
  • PMS used
    Redforts, Little Hotelier, WebHotelier, other, none
  • iCal link per room
    One export link per room, tested when received
  • Practical terms
    Check-in and out, minimum stay, cancellation, house rules
  • What the place offers
    Facilities, meals, experiences the host runs
  • Extras for sale
    Add-ons with prices, within the 25% ancillary ceiling
  • Member rates and gift stays
    Member-only rates on empty nights? Gift stays?
  • Contract details
    Legal entity, tax ID, address, DAC7 date of birth, Stripe Connect payout