The Solwyn voice, as rules

Brand

Every agent reads this page before it writes. Change a rule here and every future draft follows it. Brand Check tests copy against it before anything reaches approval.

Look

From solwyn.co

Palette

Cream

#EDEAE0

Forest

#2D3D22

Forest light

#3D5030

Ink

#1C1C18

White

#FDFCF8

Type

Cormorant Garamond

Display: headlines, property names

DM Sans

Text: body, captions, interface

Reference visuals

Check a visual

No references yet. Add your best photos in Visuals and mark them as references: every new image is then compared with them, next to the photo style rules below.

Rules

VoiceOne rule per lineBanned wordsOne per line. Flagged everywhere, every time.Green claims (EU Directive 2024/825)term | what to ask for insteadContent pillarsName | what it coversPhoto styleThe visual check reads these. One rule per line.Email rulesHost emails onlyCurated hashtagsThe caption agent picks 3 to 5 from this list only

Approved examples

Agents copy this register. The best approved drafts belong here.

emailRegister example only (fictional place). Specific, short, personal. No fees, no adjectives.

Hi Paola,

A host in Puglia told us about Lucerna. Eleven rooms, an olive grove older than the house, and a kitchen that cooks from its own garden. That is the kind of place we write about.

Solwyn is a small collection of rural stays around the Mediterranean. We visit every one, meet the hosts, and tell their story in our journal.

Would you have twenty minutes for a call next week? Tuesday or Thursday morning work well for us.

Carla

captionRegister example only (fictional place). Facts doing the work, first line as the hook.

1,400 olive trees, some older than the house. The oil is pressed in November, a few kilometres away.

Masseria Lucerna, Ostuni, Puglia.